Heimtex
The Wallfashion House at Heimtextil 2026: Four Brands, One Vision
Grandeco, Rasch, Holden and WallSupply showcase their latest collections in Frankfurt
In January 2026, The Wallfashion House will head to Heimtextil in Frankfurt am Main, Germany (centrally located in Hall 3, Stand B60). The European market leader in wall decoration is once again bringing together the creative forces of its four companies; Grandeco (BE), Rasch (DE & PL), Holden (UK), and WallSupply (NL); in one inspiring stand.
There, they will present a range of new collections where texture, technology, and emotion come together.
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"Walls are more than boundaries between spaces. They tell who we are. With our 2026 collections, we want to make those stories tangible through patterns, textures, and color.
Visitors to our stand can effortlessly explore the diversity of our brands, gather ideas for their own projects, and experience how innovation, design, and quality come together in one integrated presentation,” said Patrick Molemans, CEO of The Wallfashion House.
A House Full of Ideas, Where Craft is a Verb
Heimtextil 2026 will be more than just a trade fair for The Wallfashion House, it will be a celebration of European creativity. Each company brings its own style and market position, yet together they form one house, built on craftsmanship, innovation, and sustainable ambition.
Visitors will discover how digital technology and artisanal know-how enhance each other, in line with the Heimtextil theme “Craft is a Verb.”
The centrally located stand exudes the atmosphere of a contemporary design house, featuring warm materials, harmonious lighting accents, and inspiring spaces.
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About The Wallfashion House
With more than 600 employees, ten locations, and an annual production of 20 million rolls of wallcoverings in over 1,000 designs, The Wallfashion House is the largest European player in wall decoration.
The group includes the brands Grandeco, Rasch, Holden, and WallSupply, each with a unique identity and a shared commitment to quality, innovation, and sustainability. The production site in Poland is also an excellent example, being a non-vinyl, 100% sustainable facility.
Since 2020, The Wallfashion House has continued to build a future where digitalization, innovation, and design go hand in hand.
Visit us at Heimtextil 2026
13 – 16 January 2026, Frankfurt-am-Main (Germany)
